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Questions and Answers for Distributors

"Thank you to all that have shown an interest in becoming a member of the Bistro Blends team of distributor's of Bistro Blends products.


We are coming into a great stage in the company and would like to update you on the latest happenings of the company.
We are currently still accepting applications for every state in the Union.
Even though we have distributors in most West Coast states, we have been able to allow new people to come in and still take advantage of all the work that is still untouched. There are over 30,000 shows and festivals to work in the United States and the more populated states will not be around much longer.
Even if you think a state is taken or, please fill out the application and send it to me via the internet. Show me that you have some interest as we have contracts on three different levels established at this point. You do not need the full amount to invest if you do not want. There are many opportunities available, all you have to do is ask. You might just want to sell Bistro Blends to your friends at your own home, just like Mary Kay or the candle parties.
We are especially anxious to find people for the East Coast states. 
We still have great states like Illinois, Massachusetts the Carolinas, Tennessee etc, open.

Oh, and just to remind everyone, there is still no fee to sign up.

So, if you are interested in learning more about our business, please fill out the application and let us know who you are. I will call you and we can talk about things and where the work is and how you book shows and the whole nine.
I train for free and want nothing more than to see you be successful.
 

Because if you're making money, I'm making money. right?

  • www.homeownernet.com -LISTS ALL THE HOME AND GARDEN SHOWS ACROSS ALL THE USA-The most resourceful site specifically for Home and Garden Shows.  They are all listed on this site. You can also access this site by visiting www.spenger.com.

    P.S. We just bought the subscription to this site, so please feel free to call or e-mail and we will let you know what the user name and password are.www.eventcrazy.com is where we get the “Top 100” show list directly. Absolutely check this one out.
  • www.tsnn.com An industry based website that is extremely comprehensive and is recommended to explore many different industry categories. It is very self-explanatory and does not require a sign-up fee for use. We use this site often as it has many “public” shows that we are made to work. They are our perfect target market website. They list two types of shows. We only would work a “Public” show. You’ll see this when searching industry categories.
  • www.homeshownet.com Both this site as well as homeownernet.com have comprehensive lists of Home and Garden Shows. This one deals with the New England/ New Hampshire region.
  • www.dmgworldmedia.com This company is one of the best producers of shows from California to Florida. They are a nationwide as well as international Home and Garden Show Company. I highly recommend any of their shows if they have them in your area. Even worth traveling for. They have 34 show just within our category in the USA alone. Good advertisers as well as marketers and promoters. Solid shows. My personal favorite of all.
  • www.fairsandexpos.com This website has every state fair and outside show in the country. A great resource. Tons of shows!
  • www.shobiz.com Great leads~
  • www.festivalnet.com The list that we showed you show amount numbers above. An awesome resource. We have recently, as of January 10th, purchased the subscription to this site and will include it in your opening, marketing kit. You don’t ever have to have to number to begin with as you can always call the chamber and the will tell you when, where, who and how to find that show. You can also call the local convention centers and get their show schedule from them for the year ahead Very good lead.
  • www.craftsfairguide.com An amazing list of shows but that also include comments from vendors about the attendees, the show promoter and the amount of business that each vendor did as well as comments regarding overall happiness at the event, period. The best one in the country and I have been booking and recommending shows that I only knew about from the book. Only bad part about it, is that it only focuses mostly on the West Coast. Sorry East Coast. But, I recommend it anyway. A yearly subscription is around $45.
  • www.bobslist.com
  • www.spenger.com Of course we can’t our own website off this list! What are we, crazy?, lol. Anyway, we want everyone to know how the show-booking aspect of our business works. Essentially, there is a way to be the first to sign up for a show and list the show through our site-it ends up on the site and your show is being advertised as well as informing other distributors that this particular show is booked and therefore, not available. The only way to “lose” a show is to not put a deposit down by the show producers’ official deadline date.

    The show sites that we just talked about will need more explaining so that you can really understand how they work and how you can maximize their financial benefits. They are a wealth of information, but until you learn how to use them, they are slightly useless. It will be our job to teach you so that you will only need to worry about money for deposits for the shows that you want to work.

Which areas are STILL available:
Many, many good states still do not have even one distributor as we have not done any shows in these areas yet. The way that we attract distributors is to lead by example and actually go direct to new regions and set up shop and show people how easy the business is to operate.

How much to start the business:
An initial order can vary in size, depending on the shows that you choose to work. Equipment and training will run you around $1,000. Product will run you around another $3,000 to $6,000. Our job will be to teach you how to order correctly so that you are not wasting your precious seed capital in inventory that you will not need right away.

Where you can sell:
As mentioned earlier, we sell product anywhere that our target market shops. To be exact, we will only work events where we can sample our products. Since they sell themselves, we benefit anywhere that we can sample. It is key. We recommend wineries, home and garden shows, boat shows, holiday boutiques, Junior League events across the country, state fairs, etc. You will start to see what kind of shows there are when you see the websites.

How much will you make:
To make it simple, the numbers work like this: John Spenger Foods will wholesale the products to you for between $8 and $8.50. You pay for all shipping fees. In fact, we teach you how to set-up your own freight relationship based on who we have had luck with in the past. There are several companies that we prefer. But, back to the money. Depending on the language that we are speaking, you can look forward to making a net profit of  approximately 32% of your gross profit margin. In other words, if you are selling the products for between $15 to $18 retail, then you will make between $6 and $9 a bottle. A decent show will move bottles in the hundreds, typically, between 200 and 600 bottles. Additional costs, (shipping, rent, labor) will play a role in your overall net profit. Just to keep it simple, the numbers work out that you will take home approximately 29% to 34% of your gross. We cannot promise how much you will make but we can tell you what a good show will make you and what our numbers have been in the past from similar shows. I can tell you that at a medium-sized show, you should sell between $3,000 and $8,000. This number represents an average, normal show in an established area with good attendance that we would want to book to work. Don’t worry, we will teach you the difference between a show that should do well and one that won’t.

Who is an ideal candidate to distribute
The ideal person for this business is one that does not need to make this their primary income, but one that wants to either start the business for their kids or might just be at a point in their life that they want a change and to get involved in something that is ambitious, rewarding and financially fruitful.
We are only as successful as those representing the product.

What is an “area”-What are the borders:
All Bistro Blends distributorships are contracted regionally, meaning state border to border. Once you have a contract for a distributorship, you will have the opportunity to book a show that will be yours for the duration of your contract. Once you book a show it is yours to keep and no-one can take it from you, not even another distributor in your same state if that be the case. The only way you can lose a show is if you pass the registration deadline that the show announces and you do not, at that date, have a deposit on the show. At that time, you will have forfeited that particular venue and anyone else with a valid contract will be able to try to get the show.
A wonderful part about actually signing up in your state first is you will actually be building your business and by adding shows you are building a company or “route” that will be able to be resold one day in the future. Oh and don’t forget, that it is very possible that if you do decide to sell your distributorship, you will be able to include a fee for the rights to sell the product, even though you did not have to when you signed up. How’s that for a sound investment?

What shows are in your area?
If you do just a little research on your computer, you will be able to look up a state by state search and review all that your area has to offer you. I also suggest to look outside your state borders as there are most definitely shows near you that no-one else is working yet that would be available for you to book. For example, go to www.festivalnet.com to see how many shows are in your area in one year just on that site alone. We have searched several states just to see ourselves and found 933 ‘events’ in Florida and 1733 in California. Like we mentioned earlier, just for fun, check to see the numbers. Here are some other cities numbers from that website also: Please remember, this is only from ONE of our sites. There are at least ten others that also have shows.

Folks, the bottom line is that there are more shows than any of us will ever be able to do. We checked this particular website and out of 41 states, there were over 14,000 shows to work. This does not include all the other websites’ shows and events or even the little farmer’s markets or holiday boutiques that are right in your own back yard. These numbers also do not represent all the potential wholesale business that will also be yours if you decide to sign up for a distributorship.

Another good list to look at is the United States top 100 list that we have posted on the spenger.com website. It is from a website called, www.eventcrazy.com. This is an invaluable list that we recommend everyone review at least once. It is a very eclectic list of the highest attendee count shows for their regions. There are some state fairs that draw between 1 and three million people. Just simply incredible.

Take the next step and sign up as a distributor

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